Wednesday, April 25, 2012
Wednesday, April 18, 2012
BLUSH SWEETEST SIN CHEMISE
Sunday, April 15, 2012
Marty here. Patricia finished re-doing Brabarella, now we just have a bunch of clean-up work to do on individual pages, including updating many of the pictures. We will be adding new lines and styles soon. We will also be re-doing our vintage site - Little Pink Dress. There have been complaints about the two sites having separate shopping carts and not being able to combine orders. And the LPD cart does not accommodate international customers. This will be remedied, as we will be using the same cart that we use on Brabarella. We will also be updating LPD. We never seem to have time to add new vintage items. We have a ton of stuff that we could add, and have even already photographed many items. It's just that Brabarella takes up more and more of our time. That's a good thing, but we also love the vintage - it's what got us started in the first place. We'll get it figured out.
Thursday, April 12, 2012
Granny style continues to be chic (and classic -- we all know classic is timeless, aka "knows no age"), and the latest granny trend to hit the scene is granny panties! My favorites are my plain silk ones from Mary Green (I am a sucker for Mary's color sense -- brilliant, vivacious, vavavavoom) as I am not a lacy sort of girl, but we do feature her retro panties (as seen in O, Oprah!), as well as some lovely designs from Rago and Grenier. Even Elila has some rather cheeky grannies although I'm not sure Granny would approve (but then again, who knows, my granny and Marty's did have a houseful of kids)!
Friday, April 6, 2012
I found myself taking a closer look at the Elila bra line after reading "Busted!" Ellen Jacobson, co-founder and president of the company, was referenced a few times throughout the book and I felt almost like I knew her, partly because we've carried her bra line for years so there was that"six degree of separation" thing going on. But also because she struck me as personable and approachable and I admire that in a person, especially someone as busy as she must be. I also find it cool that her grandmother was in the bra business as a founder of The Goddess Bra Company, and that Ellen is pretty much following in her gran's footsteps. Given her lineage and work history, it's not surprising that Ellen is a wealth of information.
Another chapter in her story is the time she spent learning the construction and design techniques of bras before ultimately launching the Elila brand. She tuned in to what was lacking in the market -- a recognition that most fashion caters to the average woman but feminine, well-constructed design choices were scarce for the full figured customer. Thus Elila was born to meet that need -- beautiful, functional, fashion forward bras for the not-so-average woman.